For fast-growing beauty and personal care brands, having real-time visibility into the business is essential. Whether you are managing eCommerce orders, retail relationships, or supply chain logistics, the ability to view and respond to key data quickly can make or break your next product launch or promotional campaign.
This is where NetSuite stands out. As a cloud-based ERP platform, NetSuite provides beauty brands with customizable dashboards that serve as a central hub for operations, finance, and sales.
Let’s walk through how a D2C beauty brand might configure its dashboard to stay organized, agile, and data-informed.
NetSuite’s dashboard is designed to be tailored to your specific business needs. For beauty brands, it often starts with tracking performance indicators such as revenue by channel, inventory turnover, fulfillment times, and top-selling products. These metrics are updated in real time and provide leadership teams with the ability to make quick, informed decisions.
Each data widget on the dashboard links directly to deeper reports. This allows users to drill down from high-level figures into detailed views of what is driving changes in performance, whether that is a sudden shift in sales, a delay in order fulfillment, or a spike in returns.
Beauty and skincare products often involve a high volume of SKUs and variant types. Managing that complexity manually or across disconnected systems increases the risk of stockouts, overstock, or missed expiration dates. The NetSuite dashboard gives supply chain and operations teams a clear view of available inventory across multiple locations, as well as alerts for low stock, backorders, and inbound shipments.
NetSuite also supports lot tracking and batch management, which is essential for brands using natural or perishable ingredients. These features help teams trace inventory from manufacturer to end customer, ensuring product quality and regulatory compliance.
For brands managing D2C, Amazon, and wholesale fulfillment, the NetSuite dashboard consolidates order data in one place. This includes order status updates, fulfillment timelines, and region-specific trends. Fulfillment teams can quickly identify potential delays and take corrective action, which helps protect both the customer experience and the brand reputation.
With integrated accounting and financial tools, NetSuite brings clarity to complex cost structures. Beauty brands can monitor real-time COGS, margins by product line, and overall financial performance directly from the dashboard. This eliminates the need to reconcile data from multiple sources and allows finance leaders to respond more strategically to changes in revenue or expense patterns.
One of the most powerful features of the NetSuite dashboard is the ability to create role-specific views. Sales, operations, marketing, and finance teams can all access the information most relevant to their responsibilities. This structure promotes cross-functional alignment while reducing data noise for individual users.
NetSuite’s dashboard is more than just a reporting tool. For D2C beauty brands, it acts as a command center that connects every part of the business. From product development to final delivery, the platform offers the visibility and control needed to scale with confidence.
Want to see how NetSuite could work for your beauty brand?
Contact Ekwani Consulting today, and let's explore a smarter way to manage your business.