5 Creative Ways to Market Your Business
Updated: Jan 21, 2022
There comes a point in your business when you can truly sit back and relax and let all the hard work you spent years putting in, run for itself! Think automations and a consistent flow of clients that not only keeps your bank account growing but also becomes the key to your freedom. Sounds like a dream , right? It is but (we had to bring the but) you can't skip over that upfront work in the beginning. The work of growing your brand and authority. The work of letting your clients and customers know what you provide and how it can change them.
The work of marketing.
You have to put in the time and effort in the beginning to take your business to the heights that you envision!
However...it doesn’t necessarily have to be hard. Marketing your business and finding the ways to bring in the clients/customers that need your services/products to propel you and your business forward can be a lot of fun if you come at it from the right perspective and find the route that works best for you!
Below are some fun/creative ways to market your business.
Start A Blog
Every time you need a new recipe, want to learn about a new product or figure out what the real deal is behind a brand...what’s the first thing you do? If you’re like the majority of the world, you type their name (or product) straight into google!
And do you know the most popular results for searches in google? Blogs! Blogs have taken the internet by storm because they're written by people willing to share their expertise and share what they know with strangers all across the world.
It’s written for people that are searching for YOU. People who want to know how you can help them whether with a service or product and they want you to share your expertise! By starting up your blog for your business and packing it with SEO, you’re increasing the chance of your ideal client/customer/audience finding you when they hop online to get the answer to their problems
Your customers/clients don’t only want to hear from you when you have something to sell to them; they want to hear from you on your off days too! With emotional buying leading the pack in consumer decisions these days, customers/clients want to feel like you’re a part of their family and that they’re a part of yours.
By sending out regular newsletters, you can keep your audience up-to-date on all things going on with your business so that they create a deeper connection!
Engage on Social Media
Who's not on social media? Marketing your business on social media should be a non-negotiable tactic in your marketing plans but it also doesn’t have to be boring! Marketing your brand across different platforms can be as simple as repurposing a blog or newsletter, sharing a testimonial or even giving tutorial videos on your new products or services!
Social Media is a great way for your audience to get to see the behind the scenes of your business and stay with you day-to-day!
When customers/clients are skeptical about a product/service, there’s no better way to get them to test out what you have to offer by giving them it for free!
If you sell a product, consider holding a raffle!
If you’re providing a service, consider hosting a social media giveaway where you encourage your current followers to tag as many people as they can in order to get a discount on your services!
People truly cannot look away from freebies and this could be a fun way for you to get eyes on your business!
Attend E-Networking Events
Pandemic or not, networking will always be the ace up your sleeves!
As much work as you do by yourself for marketing, having friends who can help you spread the word to the right people will help you cover more ground! With the world opening back up again, consider looking out for in-person networking events within your industry to make some new friends who can help you spread the word about your business.
Not ready to head out yet? Zoom hangouts are alive and well! Find a Facebook group with common interests and offer up a virtual coffee chat to get to know some new faces.
Marketing your business does not have to be a tedious chore. By finding marketing ways that light you up, you’ll be more inclined to put effort into getting your business out there and then success is sure to follow!