Roundup of Our Favorite Business Marketing Tips
If you’re running a business (whether small or big,) you know the importance of keeping your brand top of mind with your consumers and that means deploying a solid marketing plan.
But with no clearly defined road to marketing success, how are you supposed to know what’s worth putting time in and what isn’t?
Well, although there aren’t any surefire ways to market your business and land a sale, there are some ways that have proven more effective than others. Read on to hear the roundup of our favorite business marketing tips after running our business for 5 years and helping more than 58 businesses run theirs!
Understand Your Audience
Without a clearly defined audience, your messaging will fall flat on the ears of whomever you may be trying to market to. So before you start actively marketing, you’re going to want to make sure that you understand your audience and know who you’re marketing to.
Do some aggressive market research into learning not only the general demographics of your targeted audience but also really getting into their minds and learning what it is they want or need so that you can better understand how it is that you can help them!
Show Up Online
It’s 2022 and marketing your business is near impossible if you don’t have an online footprint. And while we aren’t saying you have to be online 24/7, we do think a presence somewhere is needed. Without an online presence, you're not giving your audience a place to learn more about you and it could make them trust you less seeing as most businesses these days do have some extent of an online presence.
First things first, you’ll want to take a look at the research you did on your audience. Where do they hang out most? Facebook? Twitter? Instagram? Knowing where your audience is hanging out can help you understand where you need to put your effort behind and create a consistent schedule to show up.
Use Email Marketing
Email marketing is a wonderfully productive way to market your business as nearly everyone has an email address AND actively uses it. By utilizing email, you give yourself an intimate way to connect with your audience beyond the confines of social media.
You can grow brand awareness as well as develop trust with your audience by deploying a:
Welcome Sequence
Nurture Sequence
Sales Sequence
Re-engagement Sequence
Abandon Cart Sequence
All of these email marketing strategies help scale your business by keeping conversion rates high and priming your audience for your next sale.
Partner with Local Businesses
If you’re not so much into having an online presence, our next favorite marketing tip to give you would be to partner with local businesses. By offering a barter system or promoting bundles together, you’re able to build a name for yourself within your immediate community and gain new customers who may not have known you were open for business before.
Not only does this help grow your business but it also gives a leg up for other small businesses in your neighborhood. And when one small business wins, we all do!
Establish your Authority
Finally, one of our favorite marketing tips to growing your business is by establishing your authority with your audience so that they know your business is the one to go to for their needs (whether products or services.)
If you’re comfortable being online, you can do this by:
Posting frequent valuable information (on social media and blogs)
Hosting lives or masterclasses with information
Being a guest on podcasts
If you’re more comfortable in person, you can do this by attending speaking events or hosting your own events.
No matter what you decide to do when marketing your business, however, just keep in mind that there is no “right” way! So if you find that something isn’t working for you, keep in mind that it’s always ok to pivot and try something different!