Selena Gomez Launches Rare Beauty Cosmetics Collection with Support from NetSuite
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.”
-SELENA GOMEZ
Winter is upon us. The arrival of a new season can be the ideal time to launch something new. Something grand. Something rare. Actress and entrepreneur, Selena Gomez has done just so with her new makeup line, Rare Beauty.
RARE BEAUTY COSMETICS RELEASE
The beauty line dropped on September 3rd and is making quite a statement with its meaningful mission. Selena Gomez, the founder and creator of Rare Beauty, hopes to convey the message of individuality and beauty, focusing on the concept of embracing your true self. The message is not to cover up your natural beauty with makeup, but to embrace your natural beauty.
WHAT RARE BEAUTY COSMETICS HAS TO OFFER
Rare Beauty has products in all aspects of the cosmetics world including:
Liquid Touch Weightless Foundation
Liquid Touch Brightening Concealer
Perfect Strokes Matte Liquid Liner
Blot & Glow Liquid Touch Up Kit
Soft Pinch Liquid Blush
With Gratitude Dewy Lip Balm
Positive Light Liquid Luminizer
Lip Souffle Matte Lip Cream
Brow Harmony Pencil and Gel
Along with a small line of beauty tools
Interested in embracing your Rare Beauty? Visit Rarebeauty.com, Sephora.com or any of the Sephora stores in the US, Canada, or Mexico to make a purchase today.
Rare Beauty’s Foundation
Selena Gomez is a big believer in body positivity. Along with that comes the matter of mental health and wellness. Upon the launch of Rare Beauty, one percent of sales will be donated to the Rare Impact Fund with a goal of $100 million dollars by 2030. The fund, which was founded by Gomez, aims to improve access to mental health resources.
THE LAUNCH WITH ORACLE NETSUITE
Behind every successful e-commerce business lies a team responsible for the day-to-day operations and management.
Prior to the launch, the behind-the-scenes team at Rare Beauty worked to implement the leading cloud-based business management software, Oracle NetSuite Integration of the program with the e-commerce platform was completed with the help of the team here at Ekwani Consulting- trusted business solutions delivered.
Do you need assistance with project management within your business? Contact Ekwani Consulting here to get started.