top of page

Selena Gomez Launches Rare Beauty Cosmetics Collection with Support from NetSuite

“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.”

Winter is upon us. The arrival of a new season can be the ideal time to launch something new. Something grand. Something rare. Actress and entrepreneur, Selena Gomez has done just so with her new makeup line, Rare Beauty.


The beauty line dropped on September 3rd and is making quite a statement with its meaningful mission. Selena Gomez, the founder and creator of Rare Beauty, hopes to convey the message of individuality and beauty, focusing on the concept of embracing your true self. The message is not to cover up your natural beauty with makeup, but to embrace your natural beauty.


Rare Beauty has products in all aspects of the cosmetics world including:

  • Liquid Touch Weightless Foundation

  • Liquid Touch Brightening Concealer

  • Perfect Strokes Matte Liquid Liner

  • Blot & Glow Liquid Touch Up Kit

  • Soft Pinch Liquid Blush

  • With Gratitude Dewy Lip Balm

  • Positive Light Liquid Luminizer

  • Lip Souffle Matte Lip Cream

  • Brow Harmony Pencil and Gel

  • Along with a small line of beauty tools

Interested in embracing your Rare Beauty? Visit, or any of the Sephora stores in the US, Canada, or Mexico to make a purchase today.

Rare Beauty’s Foundation

Selena Gomez is a big believer in body positivity. Along with that comes the matter of mental health and wellness. Upon the launch of Rare Beauty, one percent of sales will be donated to the Rare Impact Fund with a goal of $100 million dollars by 2030. The fund, which was founded by Gomez, aims to improve access to mental health resources.


Behind every successful e-commerce business lies a team responsible for the day-to-day operations and management.

Prior to the launch, the behind-the-scenes team at Rare Beauty worked to implement the leading cloud-based business management software, Oracle NetSuite Integration of the program with the e-commerce platform was completed with the help of the team here at Ekwani Consulting- trusted business solutions delivered.

Do you need assistance with project management within your business? Contact Ekwani Consulting here to get started.

10 views0 comments
bottom of page